Ab Udyog Private Limited

Jeevan Rekha, a brand by AB Udyog Pvt. Ltd., stands for Purity. Health. Happiness. Founded in 2019, we may be young in incorporation but carry over 40 years of legacy in the rice bran oil sector through the deep industry experience of our leadership team.

Located in Burdwan, West Bengal, our state-of-the-art manufacturing facility houses a 300 TPD Solvent Extraction Plant and a 150 TPD Physical Refinery. We specialize in the production of high-quality physically refined rice bran oil and kachhi ghani mustard oil, catering to both retail consumers and institutional buyers.

Driven by our belief in indigenous production and the values of purity and health, we actively support the Atmanirbhar Bharat initiative. Every drop of oil we produce is a reflection of our commitment to authenticity, hygiene, and wellness.

Product Range

We offer a wide range of edible oils in packs of different quantities to suit diverse consumer needs:

• Jeevan Rekha (Physically Refined Rice Bran Oil) 15 Kg Tin

• Jeevan Rekha (Kachhi Ghani Mustard Oil) 15 Kgs Tin / 15 Lt Tin

Product USPs

• Physically Refined Rice Bran Oil: Rich in Oryzanol, Vitamin E, and antioxidants. Supports heart health and helps manage cholesterol naturally.

• Kachhi Ghani Mustard Oil: Cold-pressed using traditional methods. High in monounsaturated fats and known for anti-bacterial and anti-inflammatory properties.

• Hygienic & Tamper-Proof Packaging: Each unit is sealed with care to maintain freshness, purity, and transparency.

• Backed by In-House Usage: The same oil that reaches consumers is used by us internally, ensuring complete trust and accountability.

• Trusted by the Food Industry: Preferred by snack manufacturers and food processors across India as a healthy, indigenous alternative to palm oil.

• Eco-Conscious & Transparent Practices: Emphasis on local sourcing, clean labeling, and community well-being.

Key Requirements to Be Our Distributor

We welcome applications from distributors who:

• Have experience in FMCG, edible oil, or food product distribution

• Possess an active network of retail counters, supermarkets, and HoReCa contacts

• Can manage inventory and logistics efficiently

• Are committed to promoting high-quality, health-forward products

• Will uphold the brand’s image and values in their assigned territory

Benefits of Taking Our Distributorship

• Growing Brand Recognition: Jeevan Rekha is fast becoming a household name, known for trust, quality, and value.

• Health-Focused Products: Tap into rising demand for cholesterol-friendly oils and cold-pressed alternatives.

• Attractive Margins & Schemes: Enjoy healthy profit margins, with periodic incentives and transparent pricing structures.

• Marketing & Sales Support: Get access to ready-made POS materials, local promotions, and branding campaigns.

• Multiple Revenue Streams: Our oils are used in households, sweet shops, restaurants, caterers, and food manufacturers.

• Reliable & Scalable Supply Chain: With high production capacity and consistent availability, stockouts are never a concern.

• High Recall & Repeat Demand: Strong brand identity ensures customer retention and repeat purchases.

• Aligned with National Growth Vision: Be part of a brand that supports Make-in-India and contributes to rural and national prosperity.

Our Core Strengths

• Legacy + Innovation: 40+ years of industry knowledge meets modern manufacturing

• Strong Manufacturing Backbone: 300 TPD SE Plant and 150 TPD Refinery

• Indigenous Sourcing: Committed to Atmanirbhar Bharat and local economies

• Health-Focused Offerings: Oils designed for wellness, not just cooking

• Trust of Food Businesses: Preferred oil for leading snack and namkeen brands

• Ethical, Transparent, Responsible: From farm to factory to family