Bakers Agrifoods Private Limited, widely recognized through its flagship brand Family, is a name synonymous with taste, trust, and tradition. Headquartered in Kanpur, Uttar Pradesh, we are one of North India's leading packaged food companies with a rich legacy of over 35 years.

Since our inception, we have focused on combining time-honored Indian recipes with state-of-the-art manufacturing technologies to deliver high-quality, hygienically prepared food products that suit the taste of every generation. Our extensive range includes everything from baked delights like rusks and cookies to indulgent sweets and savory snacks, all designed to delight the modern Indian consumer.

We are currently supported by a strong network of over 300 distributors and a growing consumer base that appreciates our commitment to consistent quality, authentic taste, and attractive packaging. As we continue to expand, we are inviting distributors to partner with us and grow in the ever-thriving FMCG food segment.

Product Range

Our product portfolio caters to a wide variety of tastes and preferences. Our popular offerings include:

Rusk

Tea Rusk

Cake

Premium Cookies

Kaju Chocolate Cookies

Besan Nankatai

Soan Papdi

Rasgulla

Chips

Makhana Mix

Bikaneri Bhujia

Each product is carefully curated to meet the quality expectations of Indian households while maintaining affordability and shelf appeal.

Key Features of Our Products

Made with premium-quality ingredients sourced from reliable vendors

Rich in traditional taste, blended with modern packaging for longer shelf life

Hygienically manufactured in ISO-certified facilities

Attractive, tamper-proof packaging that retains freshness

Consistency in taste and quality across batches

Suitable for all age groups and perfect for daily consumption or festive occasions

Who Can Become Our Distributor - Key Requirements

We welcome business-minded individuals and enterprises looking to join hands with a reputable brand in the FMCG sector.

To qualify as a distributor, one must:

Have an investment capacity of INR 5-6 lakhs

Own or arrange a minimum 200 sq. ft. space for inventory and display

Be capable of maintaining basic inventory and sales infrastructure

Be passionate about food products and customer satisfaction

Preferably have prior experience in FMCG distribution (not mandatory)

Be ready to focus on growth and regional market expansion

Benefits of Our Distributorship

Partnering with Family Snacks offers multiple long-term advantages:

Strong Brand Reputation: Over three decades of consumer trust across Northern India, which enhances customer confidence and repeat business.

Attractive Profit Margins: Competitive pricing and high turnover ensure a healthy return on investment.

Diverse, Fast-Moving Product Range: From cookies to traditional sweets and namkeen, our variety ensures regular demand across various segments.

Sales & Marketing Support: We offer area-wise exclusivity, POS materials, and marketing campaigns to help distributors grow rapidly.

Efficient Supply Chain: We ensure timely deliveries, consistent product availability, and responsive logistics for smooth operations.

Incentives & Rewards: Performance-based incentives, growth bonuses, and regular engagement to motivate and support our partners.

USPs of Our Company

Trusted Brand: A strong legacy of 35+ years makes us one of the most reliable packaged food brands in Northern India.

Consumer Loyalty: With high product satisfaction and taste consistency, we enjoy strong repeat business.

Product Innovation: We keep evolving our offerings based on market demand and consumer feedback.

Affordable Excellence: Premium-quality products offered at accessible prices for mass-market appeal.

Professional Approach: We maintain ethical business practices, transparent billing, and quick response times.

Scalable Opportunities: Our wide product range and brand pull allow distributors to grow quickly and expand into new areas.