About Us 

Plum Goodness is a leading Indian 100% vegan beauty and personal care brand, founded with a mission to create products that are safe, effective, and environmentally responsible.

Established in 2013, Plum combines the power of “good science” with plant-based ingredients to develop high-performance skincare, haircare, and body care products.

The brand is known for its strong commitment to:

• Vegan & cruelty-free formulations
• No harmful chemicals (parabens, phthalates, etc.)
• Transparency & honest ingredient sourcing
• Sustainability and eco-friendly practices

Plum believes in celebrating natural skin and individuality, and strongly advocates against unrealistic beauty standards like fairness products.

All products are crafted using research-backed actives and botanical ingredients, ensuring they are gentle on the skin while delivering visible results.

With a growing presence across India, Plum continues to build a community that believes in clean, conscious, and cruelty-free beauty, aiming to be good not just to your skin, but also to the planet.