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In 1959 Late Mr. Gajanan Keshav Pendharkar joined his father in their family business. He had successfully formulated the first Ayurvedic paste in the world with 20 rare medicinal natural herbs. He is instrumental in bringing out the first yellow-coloured face cream known as Vicco Turmeric Skin Cream, an Ayurvedic Product. The science of Ayurveda, which is our nation’s heritage is being zealously promoted by Mr. G K Pendharkar. When all Indian companies(big or small) were succumbing to foreign technology, Mr Pendharkar was relentlessly promoting Ayurveda which is being revered abroad. After the demise of Mr. K V Pendharkar in 1971, Mr. G K Pendharkar took over the reins of the Company into his able hands and there was no looking back.
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